Thanks to the favoured Internet stop for the world's young videophiles, the Beijing Olympics will now truly reach a Global audience.
A Wall Street Journal report today indicated the International Olympic Committee has struck a deal with YouTube to beam daily Games video highlights to 77 territories — including South Korea, India and Nigeria — that aren't covered by Olympic broadcast agreements.
As part of the YouTube contract, the IOC's Olympic Broadcast Services (which supplies the Games' host feed for the world's broadcasters) will provide roughly three hours a day of exclusive highlights and daily wrapups. None of it will involve live coverage.
"For the first time in Olympic history, we will have complete global coverage online," said Timo Lumme, the IOC's director of television and marketing services, adding the YouTube footage will open the Games to "young generations of sports fans" who already seek out their entertainment material on the Internet.
YouTube users in countries such as the U.S., where the IOC has sold exclusive digital video on demand rights to another party (in this case, NBC), won't have access to the footage. But then again, American viewers should be well-serviced by NBCOlympics.com, which promises literally hundreds of hours of online coverage to its audience.
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