Saturday, August 16, 2008

Eight Is Enough For Phelps

A few days back, as Michael Phelps marched inexorably toward Olympic history, CBC's Steve Armitage opined the following about the American swimming giant.
"We are running out of superlatives," said Armitage, whose booming voice Canadians have come to know so well over the past four Summer Olympics.
Everyone found a few more, though, on the final night of the Beijing Games swim competition, as the U.S. 4x100-metre medley relay team with Phelps putting the Stars and Stripes ahead to stay with a crucial butterfly leg maintained its spotless record in this event in Olympic finals.
Oh, yeah, did we mention it was gold medal No. 8 for Phelps, breaking the record set by another American swimmer, Mark Spitz, back in 1972 in Munich?
"Seventeen swims, eight golds," Armitage said in summing up the remarkable achievement he had witnessed all week at the Water Cube. "The great Michael Phelps. Now the greatest."
CBC Olympic Prime anchor Ron MacLean went further, calling Phelps "the eighth wonder of the swimming world."
To NBC, he's been the engine driving a massive ratings success story. With Phelps on almost every night during the first eight days of the Beijing Games, NBC Universal networks' total viewership had hit 185 million on pace to be the most-watched Olympics ever in the U.S., even surpassing the 1996 Atlanta Games, which attracted the largest television audiences of any event in history.
NBCOlympics.com has already generated 628 million page viewers, more than the total for the entire Athens 2004 and the 2006 Torino Winter Games combined (561 million).
*****
With the swimming competition in Beijing now in the books, a much-deserved hat tip to Australia's Channel 7, which produced the host broadcast feed at the Water Cube.
The underwater camera shots, in particular, were fabulous, often showing us the minute difference between winning and losing. We also enjoyed the overhead views and the slo-motion replay close-ups of the race victors.
Of course, watching it all in high-definition format was just the icing on the cake.
*****
Photo of the day: Debbie Phelps, mother of you know who, receiving heartfelt congratulations from Aussie swim legend Ian (Thorpedo) Thorpe after her son claimed his record-shattering eighth Olympic gold.

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