The Torch Is Passed

Au revoir, CBC. Bonjour TSN, Rogers Sportsnet and CTV.
Tucked among the many retrospectives aired tonight during CBC's final telecast from the Beijing Games was a tribute to CBC's Olympic coverage over the years. With images from Tokyo 1964 all the way to this week, it almost played like a farewell concerto.
As most of you no doubt know, CBC's grip on Olympic rights ended this evening. When the five-ring circus opens for business again in less than 18 months — yes, Vancouver, that's how close the 2010 Winter Games are now — you'll see broadcast coverage presented by a CTV Globemedia/Rogers consortium that most prominently features TSN, CTV and Sportsnet. They'll be back two years later to do it all over again in London for the 2012 Summer Olympics.
We've said it before but it bears repeating once more. While many across our land have lobbed bombs (and justifiably so, at times) in the CBC's direction for some of its bungles in recent years, its Olympic work is generally worthy of our acclaim. They took it to a new level in Beijing, presenting the first full high-definition Games and offering Canadians a wealth of viewing options online.
Tonight's tribute video featured a number of CBC voices we've come to know so well over the years including, interestingly enough, Brian Williams and Chris Cuthbert, now CBC alumni who will be back on the Olympic job in Vancouver. Maybe their appearance was a subtle way of passing the broadcast torch to their competition.
Beijing 2008 introduced us to some new Olympic TV faces, including Diana Swain and Ian Hanomansing — two anchors brought over from CBC's news side who acquitted themselves admirably. It'll be interesting to see if some of the CBC talent, both new and old, employed at the Olympics over the years might find a home with the other guys from now on.
The word is CBC intends to push hard to regain Olympic rights in 2014, the next Games still available (in Sochi, Russia). If Chicago wins the 2016 Summer Olympics, those broadcast rights figure to become much more pricey.
That's a story that still remains to be told. For the CBC, though, it's farewell to the Games.
We'll see soon enough how much they'll be missed. And if and when they'll be back.